While pricing your luxury estate, your final goal and priorities need to be taken into consideration: do you want the most money out of sale of your luxury estate or do you need to sell as soon as possible. If your goal is the most money for your sale then marketing along with networking should be high on the list of qualifications for any Realtor you may consider. Review Select Luxury Estates' services and marketing plan then use this as your benchmark for a successful estate sale.

1. Serious buyers look in the price range which has been predetermined by their down payment and monthly payment ability. Unless your property is priced correctly, the down payment and monthly payment requirements will not be competitive.
2. A buyer who is seriously looking soon becomes very knowledgeable in their range. An unreasonable asking price only discourages buyers from looking and considering your property.
3. Buyers purchase by comparison, and a property priced above the competition does not "compare" favorably.
4. It is very difficult to obtain a reasonable offer on an overpriced property. The buyers feel they should be just as unreasonable in their offer as the sellers are in their asking price.
5. By contrast, offers are much easier to obtain on a reasonably priced property. You can then choose which offer to accept with no obligation to one that does not meet your requirements.
6. It is a mistaken idea to think that you will get more for a property by asking more. You usually get less, because fewer buyers will consider it; the right buyers will not see it; and it usually stays on the market so long that it tends to become "shop worn".
7. To obtain proper market exposure, it is an absolute necessity to be competitive in price, terms and condition, with similar properties that are selling in your area.

If you plan to adjust your price at the time of a sale, why not adjust the price now and attract serious buyers?

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